Want your Gym documented?
This is a private interstate documentary campaign for combat and performance gyms across Southeast Queensland.
For two weeks only, I’ll be documenting the culture, athletes and identity of selected gyms across Brisbane and the Gold Coast before continuing broader interstate and international documentary work.
This campaign is built for gyms that want more than generic fitness content.
The focus is on atmosphere, identity, movement, ritual, exhaustion, discipline and the people who shape a gym’s culture.
Not polished stock-standard marketing imagery.
Real training environments and real athletes.
Who this is for
This campaign is suited to:
- MMA gyms
- Muay Thai gyms
- BJJ academies
- boxing gyms
- strength & conditioning facilities
- powerlifting gyms
- performance spaces
- coaches, fighters and athlete brands
Whether your focus is fight preparation, community, performance, recruitment or authority within your industry—this campaign is designed to create imagery that reflects the identity of your space.
Meet Katie
Katie Butler is a documentary style photographer specialising in gym, particularly combat gyms. She comes from a background of broadcoast journalism and disability. Her hearing loss and autism makes her eye sharper to the moments that should be captured for your legacy.
The Approach
My work is documentary-driven.
That means the focus is not simply “content creation,” but capturing:
- gym culture
- movement and intensity
- athlete identity
- coach leadership
- environment and atmosphere
- the emotional reality of training spaces
The result is a cinematic and authentic visual library your gym can use across:
- social media
- campaigns
- websites
- merchandise
- athlete promotion
- sponsor decks
- recruitment
- brand identity
Brisbane & Gold Coast Campaign Packages
Only a limited number of bookings will be accepted during the campaign.
Tier I - Premium Campaign
AU $4,500+
A larger-scale documentary campaign for gyms wanting a substantial commercial content library.
Designed for established gyms, large facilities and brands investing heavily into recruitment, marketing and authority positioning.
Includes
- half or full-day campaign coverage
- multiple documentary reels
- athlete portrait systems
- coaching/staff branding imagery
- environmental storytelling coverage
- social campaign imagery
- website and commercial branding usage
- large-scale edited gallery
- campaign planning consultation
Best suited for
- large combat gyms
- multi-discipline facilities
- apparel-linked gyms
- event-focused brands
- performance institutions
Tier II - Campaign Session
AU $2,350
The core campaign commission.
Designed for gyms wanting a complete documentary-style visual campaign for social media, branding and recruitment.
Includes
- 2–3 hour documentary campaign session
- athlete portraits
- class and coaching coverage
- cinematic gym imagery
- social-first content creation
- 1 short-form reel
- 40+ edited images
- commercial usage rights
- priority turnaround
Best suited for
- MMA gyms
- Muay Thai gyms
- hybrid combat facilities
- performance gyms
- established fitness brands
Tier III - Mini Campaign
AU $1,500
Designed for smaller gyms, academies or coaches wanting a focused documentary session.
Includes
- 90-minute documentary session
- athlete and environmental imagery
- gym culture coverage
- social-ready imagery
- 25+ edited images
- commercial social media usage
- fast-turnaround preview delivery
Best suited for
- BJJ academies
- smaller boxing gyms
- individual coaches
- athlete brands
- powerlifting spaces
Availability
Only:
- 6 Brisbane bookings
- 6 Gold Coast bookings
will be accepted during this campaign.
Due to interstate travel scheduling, availability is extremely limited.
Why This Campaign
Combat and performance spaces carry identity unlike almost any other environment, it reveals the person beneath the mask through exhaustion and repetition.
This campaign exists to document that with a careful hand, to capture beyond the highlights.
Enquiries
If your gym, academy or performance space feels aligned with this campaign, I’d love to hear from you on katie@katstripod.com.
Please include:
- your gym name
- location
- preferred tier
- social media/website
- what makes your space unique
Brisbane Campaign Week
7 - 14 June
Gold Coast Campaign Week
14 - 21 June